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Live from the produce section: Grocery store launches concert series inspired by NPR's Tiny Desk

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A still from a Mercadito Concert at Fiesta Fresh Market. (Courtesy of Alvaro Aguilar)
A still from a Mercadito Concert at Fiesta Fresh Market. (Courtesy of Alvaro Aguilar)

NPR’s Tiny Desk Concerts have inspired a family-owned grocery store to put on live music in the produce section. The series is called Mercadito Concerts. Now, their videos are getting attention across the country.

Here & Now's Indira Lakshmanan speaks with José Luis Aguilar Garcia, co-owner of Fiesta Fresh Market in New Castle, Delaware, and Fernando Hurtado, the independent journalist behind "In The Hyphen."

 
 

Find a playlist of songs from Mercadito Concerts here.

This segment aired on March 18, 2026.

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