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From pickup games to packed stadiums, the Bay Area gets World Cup ready

03:49

The FIFA World Cup is bringing global attention and millions of dollars to the Bay Area this summer. But underneath the excitement is a deeper story about affordability, immigrant communities, and who gets to participate in soccer culture in places like San Francisco and San Jose.

Here & Now's Peter O'Dowd talks with KQED reporter Carlos Cabrera-Lomelí about “La Copa del Pueblo,” the people’s cup.

This segment aired on May 14, 2026.

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