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Can The Grammys Spur Record Sales? How Gupta Media Turns Your Clicks Into Coins
ResumeWhile the Grammys are the music industry's biggest night, they are also a huge deal for a Boston-based digital media advertising company, Gupta Media. WBUR's Erica Morrison reports on how this company is turning your clicks on the Internet into coins for the artist.
This segment aired on February 15, 2016.