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Can The Grammys Spur Record Sales? How Gupta Media Turns Your Clicks Into Coins03:34

This article is more than 4 years old.

While the Grammys are the music industry's biggest night, they are also a huge deal for a Boston-based digital media advertising company, Gupta Media. WBUR's Erica Morrison reports on how this company is turning your clicks on the Internet into coins for the artist.

This segment aired on February 15, 2016.

Erica Morrison Twitter Associate Producer, Here & Now
Erica Morrison was formerly a producer for Here & Now. Before that, she worked at NPR on a variety of shows, including Weekend All Things Considered, Tell Me More, Talk of the Nation and Morning Edition.


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