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Adidas Set To Buy Reebok

This article is more than 16 years old.

The German sporting goods company Adidas has agreed to buy Canton-based athletic shoe maker Reebok.

The deal would be worth $3.8 billion in stock, but still needs the approval of U.S. and European regulators, as well as the shareholders of both companies.

Harvard University Professor Stephen Greyser, who specializes in brand marketing and sports management, comments on the proposed deal.

This program aired on August 3, 2005. The audio for this program is not available.

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