Customers started pouring into stores across the commonwealth as early as midnight on Friday, when some shopping centers like the Wrentham Village Premium Outlets opened for the biggest shopping day of the year.
The whole craze is part of what's known as Black Friday, when customers try to score big bargains. Many say, though, that half of it's just for the kooky communal experience of it all.
But what about Plaid Friday? And what's up with Small Business Saturday? And who can forget Cyber Monday, which sounds like a horror film but is typically a big day for e-commerce?
Morning Edition's Deborah Becker speaks with Andy Aylesworth, a marketing professor at Bentley University in Waltham, to examine the weekend's bargain hunting.
This program aired on November 26, 2010.