New Website Measures Tumultuous Emotions Of Sox Fans

Download Audio

Red Sox fans are all too familiar with how their emotions can rise and fall depending on the changing fortunes of their beloved team.

Now, a new website aims to use social media to calculate just how high or low those emotions are. has rolled out a test version of a developing technology — you might call it a nervous indicator — that combs through Twitter traffic to gauge how Sox fans feel about the team and its players, and how those feelings change over time. It uses a complicated algorithm that looks for key words indicating pleasure or displeasure.

And, as Chris Rattey,'s director of product development, explained to WBUR's All Things Considered host Sacha Pfeiffer, it even has a so-called sarcasm filter.

You can see the site at

This program aired on September 28, 2011.

Sacha Pfeiffer Host, All Things Considered
Sacha Pfeiffer was formerly the host of WBUR's All Things Considered.



More from WBUR

Listen Live