AdvertisementBob Born, the 'Father of Peeps' and Hot Tamale candies, has diedJanuary 31, 2023The Associated PressfacebookEmailThis photo provided by Just Born shows Ira "Bob" Born. Born, a candy company executive known as the "Father of Peeps" for mechanizing the process to make the marshmallow chicks, died Sunday. He was 98. (Just Born via AP)