Support WBURFor Advertisers, Fake Eyeballs May Be Bigger Problem Than Fake NewsPlay03:52Download AudioAarti ShahaniDecember 02, 2016 ShareBoxes of Kellogg's Frosted Flakes cereal are seen at a store in Arlington, Va. Kellogg's is facing a boycott organized by Breitbart after the cereal giant decided to pull its advertising from the right-wing website. (AFP/Getty Images)