Writer Naomi Klein talks about corporate marketing 10 years after "No Logo," and politics in the age of "brand" Obama.
In 2000, as global capitalism celebrated its post-Soviet ascendancy, Naomi Klein emerged as the loud new voice of “no” from the left.
Her book “No Logo” decried the global branding of everything — the rise of the global corporation, the surrender of culture to marketing and the mall.
“No Logo” became a kind of movement Bible to the young crowds that protested globalization and the new age.
Now, Klein is out with a 10th anniversary edition. And she’s still kicking the system. Including, now, brand Obama.
This Hour, On Point: Naomi Klein, and “No Logo” at ten.Guest:
Naomi Klein, author of "No Logo: Taking Aim at the Brand Bullies," now out in a new 10th anniversary edition, and "The Shock Doctrine: The Rise of Disaster Capitalism." She writes for The Nation. You can read her column for The Guardian on how corporate branding took over America.
This program aired on May 3, 2010.