Support the news
A fresh take on the uncanny, unnerving power of the unconscious mind.
We think we’re thinking our way through life. Well, yes and no. We’re thinking, but our unconscious minds are enormously powerful drivers. We think, but they can decide – often before we’ve even asked the question. For decades, we’ve understood we’re open to “subliminal seduction.” Our unconscious mind can be wooed.
Freud called it a beast. New science is showing just how powerful the mind beneath can be, and – often – how helpful. It’s us. And it’s way ahead of us.
This hour, On Point: Leonard Mlodinow on the power of the unconscious mind.
Leonard Mlodinow, a theoretical physicist, scriptwriter, and author, he teaches at the California Institute of Technology. His new book is Subliminal: How Your Unconscious Mind Rules Your Behavior.
From Tom's Reading List
Scientific American "One advantage of belonging to a cohesive society in which people help each other is that the group is often better equipped than a set of individuals to deal with threats from the outside."
New York Post "This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological science: the idea of subliminal advertising. Vicary had made his claims a few years earlier — just after the end of the Korean War, an era in which ideas like mind control and brainwashing had found a place in the public consciousness."
BBC "These images capture a patient's brain activity the moment they slip into unconsciousness"
Video: Spiderman Product Placement
Excerpt: Subliminal: How Your Unconscious Mind Rules Your Behavior
Unconscious Power by Iron Butterfly
Subliminal by They Might Be Giants
This program aired on April 25, 2012.
Support the news