A journey into the 'Zynternet'

Zyn nicotine pouches have exploded in popularity, generating hundreds of millions of dollars for tobacco companies, their own online subculture and political controversy. What’s fueling America’s Zyn obsession?

Chad Jones, runs the website “snubie.com,” where he writes about and reviews nicotine pouches and snus. He’s written about snus since 2009.

Max Read, author of the Substack newsletter “Read Max."

Brittney Keller-Hamilton, assistant professor in the Division of Medical Oncology at The Ohio State University College of Medicine, where she researches oral nicotine pouches.

Conrad Cable, farmer in Monroe, Louisiana who has been using Zyn since 2019.

“John”, an 18-year-old in New York who says he purchased Zyn after seeing videos about it on social media.