Advertisement

Gillette's 'Best Men Can Be' Ad Tackles Toxic Masculinity, Sparks Backlash21:30
Download

Play
This article is more than 2 years old.

A new Gillette ad is causing a bit of razor burn.

The Boston-based razor company's ad, called "We Believe: The Best Men Can Be," tackles toxic masculinity by showing men engaging in behavior like bullying and sexual harassment, as well as being role models for better behavior. The ad poses the question: Is this the best a man can get?

While the ad is a sign of progress for some, others say it paints too broad a picture of masculinity, and are calling for a boycott of the company.

Guests

Chris Muther, Boston Globe travel writer and columnist. He tweets @chris_muther.

Renée Graham, Boston Globe columnist. She tweets @reneeygraham.

Matt McDonald, editor of the New Boston Post, which tweets at @NewBostonPost.

This segment aired on January 16, 2019.

Paris Alston Twitter Producer, Radio Boston
Paris Alston is a producer for Radio Boston and WBUR's host of the Consider This podcast.

More…

Zoë Mitchell Twitter Producer and Studio Director
Zoë Mitchell is a Radio Boston producer and studio director.

More…

Maria Garcia Twitter Managing Editor
Maria Garcia is WBUR's Managing Editor and the creator of "Anything for Selena."

More…

Advertisement

Advertisement