Gillette's 'Best Men Can Be' Ad Tackles Toxic Masculinity, Sparks Backlash

A new Gillette ad is causing a bit of razor burn.

The Boston-based razor company's ad, called "We Believe: The Best Men Can Be," tackles toxic masculinity by showing men engaging in behavior like bullying and sexual harassment, as well as being role models for better behavior. The ad poses the question: Is this the best a man can get?

While the ad is a sign of progress for some, others say it paints too broad a picture of masculinity, and are calling for a boycott of the company.

Chris Muther, Boston Globe travel writer and columnist. He tweets @chris_muther.

Renée Graham, Boston Globe columnist. She tweets @reneeygraham.

Matt McDonald, editor of the New Boston Post, which tweets at @NewBostonPost.