Mormon Church Tries To Revamp Image With 'I Am A Mormon' Campaign

http://www.youtube.com/watch?v=Hu_OrU_DFdQ

With two Mormon GOP presidential contenders and the Broadway musical "The Book Of Mormon" winning nine Tony Awards, Newsweek says we're having a "Mormon moment."

But are Americans ready for that? A new Gallup poll found that nearly a quarter of Republicans would not vote for a Mormon, with similar numbers from Democrats and Independents.

After church researchers found that Mormons were often perceived as being "cultish," "polygamist" and "secretive" the church is rolling out a new ad campaign, that features a NYC Times Square billboard, subway ads, and online videos.

The church plans to push more ads out across the country in the fall.