Mormon Church Tries To Revamp Image With 'I Am A Mormon' Campaign06:52
Download

Play
This article is more than 8 years old.

http://www.youtube.com/watch?v=Hu_OrU_DFdQ


Here & Now Guest:

  • Lisa Wangsness, religion reporter for the Boston Globe

With two Mormon GOP presidential contenders and the Broadway musical "The Book Of Mormon" winning nine Tony Awards, Newsweek says we're having a "Mormon moment."

But are Americans ready for that? A new Gallup poll found that nearly a quarter of Republicans would not vote for a Mormon, with similar numbers from Democrats and Independents.

After church researchers found that Mormons were often perceived as being "cultish," "polygamist" and "secretive" the church is rolling out a new ad campaign, that features a NYC Times Square billboard, subway ads, and online videos.

The church plans to push more ads out across the country in the fall.

This segment aired on June 21, 2011.

Support the news

+Join the discussion
TwitterfacebookEmail

Support the news