Mormon Church Tries To Revamp Image With 'I Am A Mormon' Campaign

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Here & Now Guest:

  • Lisa Wangsness, religion reporter for the Boston Globe

With two Mormon GOP presidential contenders and the Broadway musical "The Book Of Mormon" winning nine Tony Awards, Newsweek says we're having a "Mormon moment."

But are Americans ready for that? A new Gallup poll found that nearly a quarter of Republicans would not vote for a Mormon, with similar numbers from Democrats and Independents.

After church researchers found that Mormons were often perceived as being "cultish," "polygamist" and "secretive" the church is rolling out a new ad campaign, that features a NYC Times Square billboard, subway ads, and online videos.

The church plans to push more ads out across the country in the fall.

This segment aired on June 21, 2011.


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