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Merger Would Create World's Largest Advertising Firm
ResumeA merger between two advertising giants, U.S.-based Omnicom Group and France-based Publicis, would create the world's largest advertising firm — one worth more than $35 billion.
Of course, that merger will depend on approval by regulatory boards in both countries, and a vote by shareholders.
The announcement is creating buzz on the stock market, where shares in advertising groups jumped today, with investors speculating that the deal could create an opening for rivals to poach defecting clients and potentially create new deals.
The new group is anticipated to be a stronger competitor to non-traditional media like Facebook and Google.
Guest
- Heidi Moore, U.S. finance and economics editor for The Guardian. She tweets @moorehn.
This segment aired on July 29, 2013.