A recent story in the Boston Globe caught our eye: A Dunkin Donuts restaurant increased its business by a whopping 50 percent by moving to a location a couple hundred yards away.
To find out how that's possible, we turn to Simon Thompson, director of commercial solutions for Esri, a mapping software company that supplies location data to stores such as Starbucks and Petco.
Sometimes the result is counterintuitive, such as placing a store next to its competitor.
- Simon Thompson, director of commercial marketing for Esri. He tweets @SiAction.
This segment aired on September 17, 2013.