Independent Retailers Look To 'Small Business Saturday'03:05
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Lizzibeth in Milwaukee is one of many small businesses hoping to capitalize on the holiday season. (LaToya Dennis/WUWM)
Lizzibeth in Milwaukee is one of many small businesses hoping to capitalize on the holiday season. (LaToya Dennis/WUWM)

Small, locally-owned retailers are also trying to cash in the holiday shopping rush with Small Business Saturday tomorrow.

From the Here & Now Contributors Network, LaToya Dennis of WUWM in Milwaukee reports that small players can face a challenge that big box stores don't have to worry about: marketing.

Reporter

This segment aired on November 29, 2013.

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