World Cup Marketing: Global Push From Mega Brands

04:33

June 09, 2014

Coca-Cola, McDonald's and Nike are among the companies pulling out the stops to promote the upcoming World Cup.

The World Cup is Coca-Cola's biggest campaign and the company has released 32 versions of a new song to appeal to fans from all over the world.

Here & Now media analyst John Carroll tells host Jeremy Hobson that social media and mobile platforms offer new opportunities to reach bigger audiences.

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Guest

John Carroll, Here & Now media analyst and professor of mass communications at Boston University. His blog is "Campaign Outsider" and he tweets @johncarroll_bu.

This segment aired on June 9, 2014.