Reshaping The Images We See, And The Way We View Ourselves

Stock photos are everywhere — in news and in advertising, in magazines, newspapers and books, on the web, television and billboards.

With more than 80 million images, Getty is the largest stock photo house. When it was founded in 1995, its creators wanted to modernize the stock photo industry. Today, its Director of Visual Trends, Pam Grossman, is actively working to carry that mission forward.

One of her recent projects: collaborating with Facebook COO Sheryl Sandberg’s non-profit LeanIn.org to put out a new collection of stock photos featuring more diverse, realistic portrayals of women.

Here & Now’s Robin Young talks to Pam Grossman, Getty’s Director of Visual Trends, about how stock photography has changed, and the many ways that images shape how we see ourselves and each other.