Is McDonald's All-Day Breakfast Doomed?03:49
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Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin October 1, 2008 in San Rafael, California. (Justin Sullivan/Getty Images)
Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin October 1, 2008 in San Rafael, California. (Justin Sullivan/Getty Images)
This article is more than 3 years old.

Earlier this month, McDonald's rolled out a limited all-day breakfast menu at its national stores. But a survey of franchise owners around the country revealed they're not very happy with the launch.

Serving all-day breakfast slows down service, brings in less money and is causing chaos in the kitchen, according to one franchisee. But McDonald's is calling the all-day breakfast rollout a success.

Sam Oches, editor of QSR, which covers the quick service and casual restaurant industry, joins Here & Now's Jeremy Hobson to discuss whether an all-day breakfast menu will ultimately help McDonald's revive business.

Guest

  • Sam Oches, editor of QSR magazine, which covers the quick service and casual restaurant industry. He tweets @SamQSR.

This segment aired on October 20, 2015.

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