Bringing 'Micro-Scholarships' To College-Bound High Schoolers

As high school students across the country bear down for the SATs, many of them are also thinking about a hurdle to higher education that they can't overcome by studying: how to pay for college.

Raise.me, a startup funded in part by the Bill & Melinda Gates Foundation and Facebook, has set up a kind of online marketplace for “micro-scholarships” to help students earn money for completing tasks such as getting an A, volunteering or starting a club.

As part of "View from the Top," our series of conversations with CEOs, Here & Now's Jeremy Hobson talks to Preston Silverman, co-founder and CEO of Raise.me.