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Forget The Midwest: Minnesota Invites Super Bowl Fans To 'The North'05:52
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Fans bundled up for the cold weather head for U.S. Bank Stadium before the start of an NFL football game between the Indianapolis Colts and the Minnesota Vikings Sunday, Dec. 18, 2016, in Minneapolis. (Andy Clayton-King/AP)
Fans bundled up for the cold weather head for U.S. Bank Stadium before the start of an NFL football game between the Indianapolis Colts and the Minnesota Vikings Sunday, Dec. 18, 2016, in Minneapolis. (Andy Clayton-King/AP)
This article is more than 3 years old.

Minnesota is gearing up to host the Super Bowl in less than two weeks. The state is also embracing a new identity — instead of being part of the Midwest, it's branding itself as "the North."

Here & Now's Robin Young speaks with the entrepreneur helping lead the endeavor, Eric Dayton (@ericdayton), son of Minnesota Gov. Mark Dayton.

This segment aired on January 26, 2018.

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