Forget The Midwest: Minnesota Invites Super Bowl Fans To 'The North'

Minnesota is gearing up to host the Super Bowl in less than two weeks. The state is also embracing a new identity — instead of being part of the Midwest, it's branding itself as "the North."

Here & Now's Robin Young speaks with the entrepreneur helping lead the endeavor, Eric Dayton (@ericdayton), son of Minnesota Gov. Mark Dayton.