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Why Some Companies Are Turning To CGI Models To Sell Products09:31
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Some so-called "influencers" on social media are not real people — they're computer-generated models used to promote brands and products.

Here & Now's Jeremy Hobson find out why companies use CGI models from Chris Detert (@ChrisDetert), chief communications officer for Influential, an artificial intelligence social data technology firm that matches brands and ad agencies to these influencers.

This segment aired on July 20, 2018.

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