Josiane Martinez

Cognoscenti contributor

Josiane Martinez is founder and CEO of Archipelago Strategies Group (ASG), Massachusetts’ award-winning multicultural marketing agency. As a woman-owned, minority-owned and LGBTQ owned business, ASG focuses on creating a more inclusive economy and supporting marginalized communities across Massachusetts, the USA and internationally.

Recently published

People wait in line to recieve the monkeypox vaccine before the opening of a new mass vaccination site at the Bushwick Education Campus in Brooklyn on July 17 in New York City. (Kena Betancur/ AFP via Getty Images)

As we fight monkeypox, we must remember the somber lessons of HIV

White men are getting a disproportionate share of monkeypox vaccines, writes Josiane Martinez. Unless health leaders act, those disparities could get worse.

Cognoscenti

Sep 19, 2022

Medical workers wait for people to come in for COVID-19 vaccines at a vaccination site in Chelsea, Mass., Feb. 10, 2021. (AP Photo/Elise Amendola)

Let’s use what worked during COVID-19 to meet addiction, housing and other challenges

Massachusetts was a national leader in its response to COVID. Let's use the lessons learned to address other looming challenges.

Health

Nov 15, 2021

A patient receives the Pfizer vaccine as the ballpark is opened as a COVID-19 public vaccination site on January 29, 2021 at Fenway Park in Boston, Massachusetts. (Billie Weiss/Boston Red Sox/Getty Images)

To Overcome COVID Vaccine Skepticism In Mass., We Need A Multicultural Approach

In Massachusetts, only 11% of Black residents and 32% of Latinos say they will take a COVID vaccine as soon as it is available to them, writes Josiane Martinez. To...

Cognoscenti

Feb 1, 2021

Democratic U.S. Senate candidate Beto O'Rourke speaks at a rally, Monday, Oct. 15, 2018, in San Antonio. (Eric Gay/AP)

One Lesson From The Midterms: The 'Latino Vote' Is Up For Grabs

Latinos in America represent a patchwork quilt of different races, ethnicities, nationalities and political persuasions, writes Josiane Martinez. Treating them as a monolith is a big mistake.

Cognoscenti

Nov 15, 2018

Ayanna Pressley talks with reporters outside the Adams Street Library in Dorchester. (Robin Lubbock/WBUR)

How Ayanna Pressley Won

By refusing PAC money, using an aggressive multilingual strategy and prioritizing young voters, writes Josiane Martinez, Ayanna Pressley's campaign demonstrated a new way to win.

Cognoscenti

Sep 7, 2018