Josiane Martinez
Cognoscenti contributor
Josiane Martinez is founder and CEO of Archipelago Strategies Group (ASG), Massachusetts’ award-winning multicultural marketing agency. As a woman-owned, minority-owned and LGBTQ owned business, ASG focuses on creating a more inclusive economy and supporting marginalized communities across Massachusetts, the USA and internationally.
Recently published
As we fight monkeypox, we must remember the somber lessons of HIV
White men are getting a disproportionate share of monkeypox vaccines, writes Josiane Martinez. Unless health leaders act, those disparities could get worse.
Let’s use what worked during COVID-19 to meet addiction, housing and other challenges
Massachusetts was a national leader in its response to COVID. Let's use the lessons learned to address other looming challenges.
To Overcome COVID Vaccine Skepticism In Mass., We Need A Multicultural Approach
In Massachusetts, only 11% of Black residents and 32% of Latinos say they will take a COVID vaccine as soon as it is available to them, writes Josiane Martinez. To...
One Lesson From The Midterms: The 'Latino Vote' Is Up For Grabs
Latinos in America represent a patchwork quilt of different races, ethnicities, nationalities and political persuasions, writes Josiane Martinez. Treating them as a monolith is a big mistake.
How Ayanna Pressley Won
By refusing PAC money, using an aggressive multilingual strategy and prioritizing young voters, writes Josiane Martinez, Ayanna Pressley's campaign demonstrated a new way to win.
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