Eric Boehlert, senior writer for Salon.com
Loren Ghiglione, Dean of Northwestern University's Medill School of Journalism. He is former president of the American Society of Newspaper Editors.
John Stauber, founder and executive director of the Center for Media and Democracy, a public relations watchdog group
Scott Libin, he is a faculty member at the Poynter Institute, a school for journalists, where he holds seminars on ethical decision making. He has spent 20 years in television. He was news director at KSTP-TV, the ABC affiliate in Minneapolis, Saint Paul and vice president of news at WGHP-TV, in North Carolina.
Stanley Zeitlin, President of West Glen Communications, a producer-distributor of video news releases. The firm has 35 employees and $8 million in revenue. Its clients include the government, corporations and not-for-profits.
This program aired on March 17, 2005.