As always, the contest behind the contest last night at the Super Bowl was all about the ads. Half-naked men swarming a Chevy. Heavy breathing over Doritos in the check-out line. Kevin Federline shoveling french fries for Nationwide Insurance.
But the ad and marketing game is spilling way beyond TV ads and glossy magazine spreads these days, into new and sometimes surprising arenas.
Marketing on the web gets more personal, raucous, and in-your-face every day. Cell phones are the coming target. And - as Boston learned last week when it melted down over a cartoon-marketing bomb scare - it appears no terrain is off limits.
This hour On Point: the new wave in advertising, coming for you.
Brian Steinberg, Advertising Columnist for The Wall Street Journal
James Andrews, GTM Marketing
John Condon, Chief Creative Officer at Leo Burnett USA
This program aired on February 5, 2007.