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Boston, 'Gound Zero' For Sports Analytics03:51
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Most of us learned in high school that jocks and nerds don't mix. But that calculus appears to be changing.

Witness MIT's fifth annual Sports Analytics Conference -- a gathering of geeky brainiacs who love to crunch numbers — which kicks off at the Boston Convention Center later this week. Dallas Mavericks owner Mark Cuban calls it a "must attend" for anyone interested in how to apply statistics to professional sports.

And these days, that's a lot of people.

The Boston Globe's Shira Springer joins us to talk about how Boston has become ground zero for sports analytics.

More:

This segment aired on February 28, 2011.

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