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Blindspot: Hidden Biases Of Good People27:32

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In their new book, "Blindspot: Hidden Biases of Good People," pioneering pyschologists Mahzarin R. Banaji and Anthony G. Greenwald unveil the origins of our personal preferences and automatic prejudices. After creating the Implicit Association Test, an online survey that addresses unconcious bias in American culture, Banaji and Greenwald seek to identify the "blindspots" in our individual psyche and reacquaint us with our own mind.


Mahzarin R. Banaji, Professor of Social Ethics at Harvard University and co-author of the new book "Blindspot: Hidden Biases of Good People"

This segment aired on February 18, 2013.

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