Support WBUR

Super Bowl Commercial Uses Martin Luther King's Words To Advertise Trucks

08:12

February 05, 2018

A controversial ad that aired during Sunday's Super Bowl game featured the voice of Martin Luther King Jr., over an ad for the company Ram Trucks.

The company used portions of King's 1968 sermon, "Drum Major Instinct," to promote its "Ram Nation" volunteer program.

Renée Graham, columnist for the Boston Globe and a WBUR contributor. She tweets @reneeygraham.

This segment aired on February 5, 2018.

Jamie Bologna Senior Producer/Director, Radio Boston

Jamie Bologna was senior producer and director of Radio Boston.

Meghna Chakrabarti is the host of On Point.

Support WBUR