Former NFL quarterback Colin Kaepernick is the face of Nike's new 30th anniversary "Just Do It" campaign.
Kapernick has been a divisive figure since 2016 when he began kneeling at NFL games during the national anthem to protest racial injustice in America.
Nike has had Kaepernick signed to an endorsement deal since 2011, but hasn't used him in over a year. That is, until Monday, when the company unveiled a new ad campaign centered around the former quarterback, by releasing a close-up photo of Kaepernick with the tagline "Believe in something, even if it means sacrificing everything."
Wednesday, Kaepernick posted a Nike video ad on his Twitter account featuring other prominent athletes like Serena Williams and LeBron James, which he narrates. The ad is expected to air during the NFL season opener Thursday night.
This segment aired on September 5, 2018.