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How Exactly Does A Book Become A Best-Seller?09:17
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College students shop for books in Ewing Township, N.J. (Mel Evans/AP)
College students shop for books in Ewing Township, N.J. (Mel Evans/AP)
This article is more than 1 year old.

Of the hundreds of thousands of new books that come out in the United States every year, only a few make it into one of those coveted spots on the New York Times Bestseller List.

So, what sets those books apart? And how exactly does a book become a best-seller? Scientist Albert-László Barabási used big data to try to answer those question and come up with a formula for a best-seller.

Guest

Albert-László Barabási, professor at Northeastern University where he directs the Center for Complex Network Research. His new book is "The Formula: The Universal Laws Of Success." He tweets @barabasi.

This segment aired on December 10, 2018.

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