The strangeness of the celebrity meteorologist

What is it about weather reporters that makes them so goofy? Whatever it is, today, meteorologists have appeal far beyond the airwaves. Several have gained celebrity on TikTok and YouTube.

One such weatherman is WeatherAdam, a.k.a. Adam Kruger. Chief meteorologist for CW39 in Houston, Kruger has garnered millions of followers on TikTok by slipping the lyrics of pop songs into his weather reports. As Endless Thread co-hosts Ben Brock Johnson and Amory Sivertson learn, that is not as easy as it sounds.

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