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Labubus, lafufus, and Hello Kitty: How cuteness conquered the internet

27:17
FILE - Diep Nguyen shows a Labubu doll to media during the opening of Germany's first shop for Labubu plush dolls in Berlin, July 25, 2025. (AP Photo/Markus Schreiber, File)
FILE - Diep Nguyen shows a Labubu doll to media during the opening of Germany's first shop for Labubu plush dolls in Berlin, July 25, 2025. (AP Photo/Markus Schreiber, File)

While some people find Labubus terrifying, millions of others find their big eyes and furry features irresistibly adorable. Why? From Labubu dolls taking over TikTok, to emoji taking over our text messages, cuteness is all over the internet. Ben and Amory talk to Joshua Paul Dale, professor at Tokyo's Chuo University and the preeminent cuteness expert about how cute has conquered all.

A previous version of this episode incorrectly stated that Despicable Me was a Disney movie. The episode has been updated to reflect that Despicable Me is a production of Illumination and Universal Pictures. 

Show notes:
Irresistible: How Cuteness Wired our Brains and Conquered the World (Profile Books)

The Cute Studies Project

This content was originally created for audio. An auto-generated transcript is available on Apple Podcasts and Spotify. Heads up that some elements (i.e. music, sound effects, tone) are harder to translate to text.

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Grace Tatter Producer, WBUR Podcasts

Grace Tatter is a producer for WBUR Podcasts.

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Ben Brock Johnson Director, Digital Audio

Ben Brock Johnson is the director of digital audio at WBUR and co-host of the podcast, Endless Thread.

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Amory Sivertson Host and Senior Producer, Podcasts

Amory Sivertson is a senior producer for podcasts and the co-host of Endless Thread.

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Emily Jankowski is a sound designer for WBUR’s podcast department.

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