A Beige New World: Interrogating the algorithm's favorite color

What's your favorite color? If you ask the algorithm, the answer is probably beige. The internet loves neutrals. Aesthetic coffee shop videos feature spots with white walls and minimalist decor. Influencers film from houses decked out with all the beige fixings. When you shop online, you'll be presented with products in a wide range of bland colors — from eggshell, to taupe, to... slightly darker taupe.

So where did all the color go?

Hayley DeRoche, a librarian and writer known as SadBeige on Tiktok, has been watching this unfold for a while. Hosts Ben and Amory talk with Hayley about the internet's love affair with beige and discuss her new book “Dress Your Baby In Sage and Taupe: A Handbook for the Sad Beige Parent.” 

Show notes:

This content was originally created for audio. An auto-generated transcript is available on Apple Podcasts and Spotify. Heads up that some elements (i.e. music, sound effects, tone) are harder to translate to text.