How much is it worth to convince Americans that taking a COVID-19 vaccine is safe and important? According to the Biden administration, this answer is about $1.5 billion.
The White House says it will be launching a massive media blitz that will span newspapers, magazines, radio, online sites and podcasts with the goal of bringing the people who are hesitant and resistant toward vaccines on board.
Host Peter O'Dowd talks to STAT's Lev Facher, who is covering the issue.
This segment aired on March 15, 2021.