What's Behind The Ballot Question Political Ads?

There's a growing air war over some of the Massachusetts ballot questions. Big money is flowing into television and radio ads for and against Questions 4 and 2 — legalizing recreational marijuana and expanding the cap on charter schools.

Who's behind the ads and what's the messaging?

From Yes on 2:

From Save Our Public Schools MA:

From Yes on 4:

From Campaign For A Safe And Healthy Massachusetts:

John Carroll, professor of communication at Boston University and WBUR senior news analyst. He tweets @johncarroll_bu.