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What's Behind The Ballot Question Political Ads?08:34
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Political ads are broadcasting across Massachusetts as the election draws closer. (Sven Scheuermeier/Unsplash)
Political ads are broadcasting across Massachusetts as the election draws closer. (Sven Scheuermeier/Unsplash)

There's a growing air war over some of the Massachusetts ballot questions. Big money is flowing into television and radio ads for and against Questions 4 and 2 — legalizing recreational marijuana and expanding the cap on charter schools.

Who's behind the ads and what's the messaging?

From Yes on 2:

From Save Our Public Schools MA:

From Yes on 4:

From Campaign For A Safe And Healthy Massachusetts:

Guest

John Carroll, professor of communication at Boston University and WBUR senior news analyst. He tweets @johncarroll_bu.

This segment aired on October 19, 2016.

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