What's Behind The Ballot Question Political Ads?Play
There's a growing air war over some of the Massachusetts ballot questions. Big money is flowing into television and radio ads for and against Questions 4 and 2 — legalizing recreational marijuana and expanding the cap on charter schools.
Who's behind the ads and what's the messaging?
From Yes on 2:
From Save Our Public Schools MA:
From Yes on 4:
From Campaign For A Safe And Healthy Massachusetts:
John Carroll, professor of communication at Boston University and WBUR senior news analyst. He tweets @johncarroll_bu.
This segment aired on October 19, 2016.