Meet the creatives behind Concepts, the local brand at the vanguard of the sneaker industry

Who doesn't like a sharp pair of sneakers? In a closer look at the highly successful industry, we go behind the scenes at Concepts, the local sneaker brand founded in 1996.

Deon Point and Annie Morgan walk us through the creative process behind the brand. They also discuss representation, culture and what it takes to push the envelope in the global industry worth no less than $80 billion.

The conversation is part of Radio Boston's series on sneaker culture. If you missed the first installment on running shoes and Boston Marathon, here is a refresher.