The Unquenchable Thirst: The weight-loss social media trend behind last year's Stanley Cup mania

For a moment last year, it seemed like there were two types of people: those desperate for a Stanley Cup Quencher, and those who did not understand the craze around these cups at all. Headlines abounded about the 40-ounce water vessel's popularity, and so did memes poking fun at the people — mostly women — who partook in the trend.

As we head into another holiday shopping season, journalist Virginia Sole Smith helps Endless Thread understand WaterTok, the social media trend that pushed the Stanley Cup into the big time, and what it might tell us about the next item to flood our feeds.

Show notes:

This content was originally created for audio. An auto-generated transcript is available on Apple Podcasts. Heads up that some elements (i.e. music, sound effects, tone) are harder to translate to text.