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Headshot of Meagan McGinnes-Bessey

Meagan McGinnes-Bessey

Managing Editor, Digital Audience & Community Engagement

Meagan is the managing editor of digital audience & community engagement at WBUR, Boston's largest NPR newsroom. She oversees the newsletter and social media teams.

Her mouthful of a title really means thinking about the ways and places WBUR can bring its local journalism to more communities — and then how to better connect while there. That could be through newsletters, on our website, on Instagram, YouTube, in person at WBUR CitySpace or even listening sessions at local libraries. All the places you're already talking to the people in your life and where you're looking for news to stay informed.

A great example of how this all comes together is Field Guide to Boston, a National Murrow award winning project co-led by Meagan. Field Guide captures "the weird and the wonderful" of Boston through hundreds of digitally-focused, cross-platform guides and stories meant to deepen what it's like to live here. Whether it's tips for newcomers, understanding our accents, learning how to make friends in a city that's notoriously cold or connecting over why we all love Market Basket so much, we designed Field Guide based on insights and interviews with real people who live here, our neighbors.

Meagan's additions to WBUR's service journalism doesn't end there. She's also been the project leader behind WBUR's award-winning newsletters Cooked and Mass. Election Prep. She was a driving force behind many of WBUR's pandemic-era explainers and COVID-19 newsletter. Plus, she's pulled together some of our favorite audience callouts, from 2015 "snowmeggedon" memories to funny wedding stories.

When it comes to the community engagement part of the gig, Meagan works with editorial and digital leaders in the local newsroom on audience surveys and how to apply listener feedback to their work. She's establishing editorial and community partnerships with organizations aligned with WBUR's mission. (If you want to learn more about the ways to work together, shoot Meagan an email or message on LinkedIn.) She's also the chair of WBUR's internal community engagement task force, established in 2024.

Meagan's ultimate goal is for WBUR to earn the trust of readers and listeners — especially those from underserved communities that have been historically hurt or ignored by media — and to become a daily source of knowledge and joy.

Meagan began working at WBUR in 2018 as the newsletter editor. She quickly became the go-to gal for all things email at WBUR, doing everything from writing and editing newsletters, to growing the subscriber base and portfolio, and navigating numerous technical migrations. She still considers herself a newsletter nerd at heart, but her brain is happiest when thinking about all things digital.

In 2024, Meagan was named one of Current Magazine's "Rising Stars" in public media. She also was part of Poynter's 2023 Leadership Academy for Women in Media.

Previously, Meagan was a senior reporter at a trade publication that covered the natural food industry. Before that, she worked as a Staff Writer for Boston.com. She received her MBA from Boston University's Questrom School of Business in January 2024, and her undergraduate degree in journalism from Ithaca College in 2014.

Outside of work, you can find Meagan tackling a CrossFit workout, hitting new heights at an indoor climbing gym, searching for the best ice cream around Massachusetts or cuddling on the couch with her dog, Rocky (a very good boy).

Follow WBUR on the social media site of your choosing @wbur. Sign up for WBUR newsletters here. (If you only pick one, Meagan suggests WBUR Today.)

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