Sr. Audience Development Manager
Samata works in collaboration across departments to understand, grow and engage WBUR's audience.
She began her career in journalism as a features reporter. Later, she led the content team for a media startup based in Bangalore, India, where she built content and community hand in hand. Most of her work involved working alongside product, marketing, and business.
She enjoys being at the cross-section of journalism, business, design and technology and is deeply committed to the future of journalism. She graduated with a master’s degree in journalism from Boston University.